4 Ways to Save Money When Shopping Online

Date posted: Aug. 19, 2016
online shopping

Photo Credit: Dai KE

Online shopping has become a huge industry in Canada. In 2014, 76% of Canadians shopped online, and 25% considered themselves "frequent" shoppers. While online shopping has always been touted as the cheap and easy alternative to a brick and mortar store, don’t be fooled.

Retailers know how to make their money from online shoppers.

To outsmart online retailers and save money when shopping online, follow these four tips.

Selectively Subscribe to Sales Emails

One of the easiest ways to “shop the sales” online is to subscribe to the retailer's sales emails. When you sign up, you’ll receive daily or weekly emails in your inbox letting you know when discounts and promotions are happening. By subscribing to sales emails, you could easily save between 10% and 50% on your online purchase.

But be careful, subscribing to too many online retailers will soon fill your inbox with many, many emails. If you find that this is the case for you, sign up for the website, which is a free service that shows you all of the sales emails you are subscribed to and allows you to unsubscribe from the ones you don’t want. You can also set to hold all of the emails and send you a daily or weekly digest, which keeps your inbox neat and tidy.

Use Multiple Email Addresses to Combine Discounts

Using multiple email addresses to combine discount offers and coupons is an excellent way to save a significant amount of money on your purchase. For example, if you receive a sales email from a retailer announcing a 50% off sale, and you also know that new email signups receive 10% off their purchase, you can combine the two discounts for huge savings.

Go Incognito

Did you know that some websites show different prices to different shoppers? It’s a technique called dynamic pricing, and dozens of factors influence the prices you receive including your location, the day of the week, and your account and browser history.

To ensure you are receiving the best possible prices, make sure to log out of your account and wipe your browser history. You can also use an incognito browser or a virtual private network (VPN) program to increase your anonymity, which may lead to lower prices.

Leave Items in Your Cart

Have you ever been shopping online and put several items in your cart, only to decide against the purchase? Then a few days later you receive an email from the retailer reminding you about the items and offering you a small discount to follow through with the purchase?

Shopping cart abandonment is the bane of an online retailer’s existence, and this price cut is designed to bring you back to the online store to complete the purchase. You can use this tactic to your advantage by intentionally leaving items in your online shopping cart and waiting for that discount email.

Shopping online is a great way to save time and money in this digital age. By using the tips and tricks above you'll ensure you always receive the lowest prices available.

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